How to set your sender name

Check out our handy checklist for some simple steps to help make sure your SMS campaigns deliver real value and results.

An SMS text message has 2 main parts – the Body and the Sender Name. The body is the message itself, the Sender Name identifies who sent the message.

A Sender Name can be either:

  • A Word. Sender names can consist of up to 11 characters (A-Z/ a-z) and/ or numbers (0-9). Special characters can also be used (Space, Full stop, &, Underscore or Dash only). Your chosen sender should be limited to your brand or company rather than a reference to the message content or individual sender. Sadly no more than 11 characters can be used (we wish, but networks do not support it). You can add a new word at any time by selecting “Add New” from the Sender Name dropdown list.
  • A Number. Any mobile number or landline can be added. This means people can reply back to the mobile number, or phone your switchboard. Clearly adding a mobile number is preferable so you don’t lose any SMS text replies.
  • The number can be a mobile handset number, one of our SMS long numbers such as our Dedicated Reply Numbers, or our Simple Reply Service which allocates a reply path to your message.