We understand that not everything in the mobile marketing industry is straightforward, in fact it can seem like a confusing first step for many marketers who may be unfamiliar with the industry jargon.
There are different levels of knowledge from 1st time SMS users, through to award winning SMS marketing campaigns. That’s why we are always trying to make sure you are best equipped to take your first or thousandth step successfully.
See out list of commonly used mobile marketing terminology below, and don’t forget to contact us if we can help you getting started today.
Application Programming Interface. Use our API to connect your application to ours to send automatic SMS and MMS messages.
Google smartphone operating system
A type of communication which converts instant, important information
Software solutions that power business solutions and their mobile marketing integration
Short for application, a piece of software that runs on your device
An automatically generated SMS text message sent in response to inbound messages that is configured in Messenger
A representation of data which is readable by any Smart phone with the right software downloaded
A communication tool which enables mobile devices equipped with a special chip to send and receive information wirelessly in short ranges
A term used to describe mass SMS sends at one time
Or web browser. The application that is used to browse websites. Common browsers include Google Chrome, Firefox, Safari and Internet Explorer
Sending messages to multiple people at once
The process of sending SMS messages for purely business purposes. You can use Bulk SMS or API messaging for transaction SMS messages.
A five digit text number which can be used to generate donations charged to mobile phones. For Registered charities only
A prompt to encourage the reader/user to act upon an invitation to contact, click, message or download
A tool within Messenger which allows instant text communications between a Messenger user and a mobile handset
Code Devision Multiple Access
The count of mobile users who have clicked on a mobile web link in your text message
Customer Relationship management application
The count of letters, numbers, spaces and symbols in your text message
A function in Messenger – locate invalid mobile numbers in your contact list and remove
The coding you need to integrate our API gateway
A report provided by the network used to send the message to inform of it’s delivery status
A virtual mobile number which is used only by you
A virtual mobile number which is used only by you
Configure your email account with Messenger and send emails which we will convert to text messages for you
Also known as grey routes. Unreliable, indirect networks used to send text messages with low delivery rates
A five digit text number which is completely free of charge for the sender. You cover the cost with 2 credits per message
Forms for mobile can be built using our mobile survey tool.
The entrance to our Messenger platform
Global Sytem for Mobile Communications
A virtual set of boundaries around a certain geographical area
Also known as economy routes. Unreliable, indirect networks used to send text messages with low delivery rates
A mobile phone or device. One is not required to use the Textlocal services. Outbound messages are sent to handsets
An area of your Messenger account where inbound messages are stored
Apple’s smartphone device
A phone number which is no longer in use or has an incorrect amount of digits
A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too
Key Performance Indicator
Kilo Byte
API different scripts per language
Mobile marketing directed to people based on their current location
Large send SMS is also referred to as bulk SMS.
An online page or website that is optimised for mobile browsing
A coupon that is sent via SMS, MMS or mobile web page which can be redeemed at relevant venue
An application written and supported on mobile devices
Marketing to mobile devices
A collection of mobile telephone numbers
The online Textlocal service that can be logged into from any internet enabled PC, laptop, Mac or tablet
Surveys or Forms that are optimised for the smaller screens of mobile devices, but still contain a rich set of features.
An application written for a certain mobile operating system
Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment
The company to which your mobile device connects to, such as o2, Vodafone, Orange and T-Mobile
The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore
Our system can perform a look up of pre entered information dependant on a post code given in a text message, allowing an automatic response to be sent back with relevant information to the users postcode
SMS messaging which bills the user a set amount. Textlocal does not offer this service
A quick response code which is a square patterned representation of data which is readable by any Smart phone with the right software downloaded
You can receive texts online with Textlocal’s Messenger via one of our inbound numbers.
Using your Textlocal account you can receive text messages online, like you could if you receive a text to your phone or an email to an email inbox.
Receive a multimedia message via one of Textlocal’s inbound MMS numbers.
Networks provide reports for SMS & MMS messages delivered, undelivered and invalid
Return on Investment. A way to measure the results of a SMS marketing campaign.
Reselling the Textlocal service to gain commission
A function built into Messenger which pushes outbound SMS to your social networks
Internet ready mobile phones which can do a lot more than call and send SMS
Short Message Service
The name or number that appears as the ‘from’ name on the receiving handset
An option to use as a sender name which can be replied to. Each message costs 1.5 sms credits
Agreeing to receive on-going mobile communications from one certain company
Unsolicited communications
A tool in Messenger that creates shorter web links to use up less characters
A unit which you can buy in bulk, one credit it worth one 160 character text message
A short message service
A donation made to a charity via a mobile handset. The specified amount is billed from a the mobile phone bill
A persons registration of interest to a product/company via text message
Using an SMS Short Code which people can text with their answer to a competition question
Inputting your mobile phone data into your contact base on Messenger via an excel sheet
Uniform Resource Locator
A set time in which your SMS/ MMS messages will be sent
The translation of spoken words into text
Wireless local area network allow wireless access to the internet. Needed to send/receive MMS or view Mobile Web Pages
WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection
Extensible mark-up language
