Watchman racing Uses Textlocal’s Bulk SMS Software


Watchman Racing is a betting advisory service for horse racing and sport.

Watchman racing uses SMS to send daily tips to subscribers of the tipster service.


A Short Code was used in print and online to gather mobile numbers of potential gamblers.

Speedy Updates

The SMS service was used to send up to the minute tips to subscribers.

Building relationships

All subscribers received tips within seconds on the fly.


  • Thousands of text messages sent each week and with good data
  • Better, more efficient communication with customers
  • Feedback from subscribers was positive, with people welcoming the instant and immediate communication texting provides

SMS Marketing is better than direct mail as it’s read within minutes of receipt and is less expensive.

—Kevin McDonnell, The Watchman

  • The Watchman – SMS is better than direct mail