Tessuti are a designer clothing brand with various stores throughout the UK. They needed to develop a marketing strategy that would target customers, increase turnover and encourage footfall into their stores.
Tessuti collected mobile numbers by asking customers to text in the keyword ‘TESSUTI’ to 60777 over a period of 12 months, which gave them a reliable database of opt-in contacts. By opting in, their customers gave their consent for Tessuti to text them with direct promotional offers.
A 24-hour sales discount mobile messaging campaign was initiated, giving customers who had opted-in 20% off stock in-store and online.
Mobile made the whole process fast and accurate, and this method reduced the need for sending expensive direct mail in the form of vouchers or coupons, so was therefore kinder to the environment.
Mobile messaging gives us a massive return on investment. Initially we used it as an information service to inform customers of new stock arriving, but now we see it as an excellent tool to promote special offers for slow moving stock. The figures speak for themselves.
—Mike Ashcroft, Tessuti owner
