Shelly’s used SMS to text their list of opt-in customers with special offers and sales promotions.
Due to its powerful viral capabilities, new bookings often came from friends and family who had been forwarded the SMS message.
After spending large amounts on various advertising campaigns via press and radio, SMS was the most cost-effective method.
We only spent £28 on the whole SMS campaign, and received more than £400 worth of bookings.
—Shelly Butterworth, Shellys Restaurant
