Logo

Platinum Nightclub Uses Textlocal’s Bulk SMS Software

Overview

Platinum Nightclub is one of Jerseys leading nightclubs, attracting 1000’s of 18 – 30 year olds each week.

Platinum needed to promote the “Foam Night” held every Wednesday evening. The target audience is the 18-30 age bracket who are all existing Platinum Club card holder members.

Solution

Recipients of the text promotion were offered Free Entry into all Foam Nights during certain months throughout the year.

Mass communication

SMS messages were sent out to 5,000 Platinum members

Building relationships

The monthly free entry text was used widely and shared amongst recipients generating greater footfall during their quiet midweek period.

Result

  • A high proportion of those attending the Wednesday Foam night, showed their free entrance text at the door
  • Cost efficiencies in printing and less paper waste

Text Marketing is the most effective way to target a nightclub audience.

—Platinum Nightclub

  • Platinum Nightclub – Effective way to target a nightclub audience