Platinum Nightclub is one of Jerseys leading nightclubs, attracting 1000’s of 18 – 30 year olds each week.
Platinum needed to promote the “Foam Night” held every Wednesday evening. The target audience is the 18-30 age bracket who are all existing Platinum Club card holder members.
Recipients of the text promotion were offered Free Entry into all Foam Nights during certain months throughout the year.
SMS messages were sent out to 5,000 Platinum members
The monthly free entry text was used widely and shared amongst recipients generating greater footfall during their quiet midweek period.
Text Marketing is the most effective way to target a nightclub audience.