Text messages aren’t only useful for reminding people to turn up for events and training sessions; sports clubs can use them to keep in better contact with their members. Keep them coming back by texting them when new equipment arrives, when details about upcoming fixtures are released and when coaches become available.
If your club does hold events, SMS messages are a great, cost-effective way to hand out digital tickets to customers. Plus, they’re easy to redeem and much harder to lose than a paper ticket. For the people that can’t make it to the event, why not send them live updates via text? That way, they still feel involved and will be motivated to turn up next time.
Nelson RFC is a Rugby Club based in Wales. The club places high emphasis on being well organised and communication is important to the success of the club.
Direct rapport with customers from an operational level
Encouraged more personnel to get involved in club training sessions
On-the-go last minute updates sent to supporters and staff
Text message marketing is great for texting groups of people all at once. It’s quick, easy and saves so much time and effort.
—Rob Bowden, Nelson RFC
