Moorhouse Group Limited insurance use mobile marketing in conjunction with their constructaquote.com brand.
Constructaquote.com provides quotations for insurance services including Liability Insurance, Fleet Insurance, Van Insurance, Plant and Machinery.
SMS marketing can really help you with drive business and follow up leads. Should someone get a quote without buying a product you can easily send them a text message, reminding them of their quotes for future reference.
You can also use SMS marketing to send reminders when renewals are due. This will help with repeat sales and quotes by adding an element of personalisation to it, gaining loyalty from your customers.
A mobile messaging service was introduced to enable Moorhouse to contact a large volume of customers by text.
Text is used to inform customers that their insurance is due for renewal and that a quotation could be provided from the website or a telephone agent.
The dedicated inbound number is very useful in making it easy for customers to simply register their interest by hitting reply to our texts.
—Moorhouse Insurance
