MDH Recruitment improves response rates using SMS

MDH Recruitment cover the whole of Scotland, specialising in providing temporary and permanent recruitment solutions for clients and candidates alike. Workers are recruited for a wide range of areas from warehousing and logistics to production, manufacturing and engineering.


The biggest challenge MDH Recruitment had as a business when trying to contact their current employees or recruiting new staff was that people generally do not pick up on emails whereas they are more likely to see and respond to a text message.

Another issue arose with the business mobiles being used to send bulk SMS to employees and possible candidates. The network provider put a limit on the number of messages that could be sent within a certain time-period. This hindered the recruitment process as timing is crucial and they couldn’t send texts to the large volumes of potential new candidates.

As most phone providers have the same restrictions, MDH Recruitment decided an SMS messaging platform would be more beneficial ultimately choosing Textlocal as the best option for their business needs.


Current employees:

  • Confirm shifts
  • HR updates e.g. timesheet submission reminders and benefit changes
  • Contact all onsite members of staff with important internal updates


  • Send job opportunities as soon as they become available
  • Set up and discuss interviews
  • Arrange site tours

Key benefits

  • A great easy-to-use tool to issue information quickly and effectively.
  • Simple Reply Service – Ability to send messages from own numbers for two-way conversations from the clients and candidates’ channel of choice.
  • Sender name personalised to MDH Recruitment for general information where no response is required providing a more professional look and feel, and improving the business image.
  • Insert fields like “First Name” when sending to a large group of contacts as it gives a more personal touch.
  • Stores draft messages and templates to send the same or similar messages out again reducing the time and effort of recreating.
  • The reports are important to ensure messages have been delivered successfully and to look back at all archived messages that have been sent.