Textlocal customer Ipsos MORI is spearheading a major Covid-19 research project with Imperial College London. The research aims to track the progress of infection across England and help to improve the understanding of Coronavirus prevalence.
In conjunction with Ipsos MORI’s email and postal outreach, Textlocal has been supporting their efforts by sharing crucial test results via SMS with those taking part in the study.
Ipsos MORI is conducting this research on behalf of the Department of Health and Social Care to measure the prevalence of COVID-19 in the population.
To keep participants updated on their progress and results, Ipsos MORI needed an additional yet equally simple communication solution that was user friendly and accessible for all participants.
As an existing Textlocal customer, Ipsos MORI engaged with the Textlocal Managed Services team to deliver the SMS they would need to the send daily results of each test. To date, over one million volunteers have completed a COVID-19 home test, and SMS has been used at each stage of the journey.
The speed and additional reporting abilities of SMS ensured Ipsos MORI was communicating the outcome as soon as possible to participants. The reliability of the channel also meant the team could be sure participants had been informed.
Those who did receive a positive result were able to isolate and seek advice immediately. Textlocal has also delivered test results across the other two aspects of the research, updating those who have been selected to take part in an antibody test or a saliva COVID-19 test.
Since the initial alert in May, together with the Textlocal team, Ipsos MORI has evolved their texts to include:
The Facts
Since Ipsos MORI began their research, more than 5 million text messages have been sent out about the study including over 1 million results sent to participants.
