A Domino’s franchise used Mobile Marketing to target existing customers with special offers and promotional text messages with the aim to increase sales.
When a new mobile phone number is acquired through a telephone sale it is automatically added to the Textlocal contact list
Promotional text messages were sent containing closing dates at specific times
Domino’s large target audience could be reached within seconds by scheduling messages in advance
We received 10-12% redemptions on texts sent which equates to around £10,000 of sales for just £350 spent with Textlocal.
—Domino's Franchisee
