Direct Affinity Solutions Uses Textlocal’s Bulk SMS Software


Direct Affinity Solutions are experts in delivering a complete outbound telephony package for businesses. They needed a cost effective way to promote special events for clients in the motor industry and ensure attendees were supplied with the necessary information at the right time.


When a new customer had booked to attend a special event, direct affinity solutions were able to confirm the invitation via text, saving on call centre costs and time.

direct affinity solutions were able to schedule a reminder text 2 days before an event, making sure customers were reminded in advance.

Mobile messaging has helped dealerships develop relationships with potential customers, through personalised communications, and targeting the right people at the right time.


  • An increase in customer attendance of special events in response to receiving reminder text
  • No negative feedback from customers
  • Greater response rates, and higher take up of invitations

When choosing Textlocal I investigated a few suppliers, but Textlocal’s award winning system is what sold it for me. SMS definitely gives us a higher response rate for events.

—Direct Affinity Solutions

  • Direct Affinity Solutions – award winning system sold it for me