DesignaVenture replace email with Textlocal’s Simple Reply Service

DesignaVenture are a niche Tour Operator mainly specialising in hen and stag weekends. They also offer tailored adventure days and weekends with a huge range of activities to destinations throughout the UK & Europe.


Using email as a primary channel to communicate with new and existing customers DesignaVenture would send quote and booking notifications.

Emails seemed to be a crowded messaging place, with lots of spam and junk meaning the communications would go unnoticed. With so many phishing emails circulating the channel was also deemed as an unsafe way to share information.


SMS is now used to connect with future and existing customers instead of email. A text message is sent containing links to online quotations as well as general enquiries and follow-ups.

DesignaVenture also uses Textlocal’s ‘simply reply service’ so the customer has a direct channel to respond at a time that’s most convenient for them.


DesignaVenture are seeing much higher response and conversion rates from quotes to bookings compared to email.

Customers have been more likely to reply to text messages and confirm bookings which has also eliminated the need for follow-up emails and phone calls from the representatives.

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DesignaVenture Case Study