Benchmarx specialise in supplying kitchens, appliances, flooring, doors and joinery to the trade market. Founded in London in 2006, they now have over 80 branches nationwide as a member of Travis Perkins Co Ltd.
The Woodley, Reading branch required a solution that would bring in extra business during quiet times. The reach, target and immediacy of SMS made it the first choice for contacting existing customers and clients.
To drive more sales during particular quiet times, Benchmarx created special offers within 160 characters with a call-to-action to phone in branch, scheduled for typically quiet times. This has proven vital in generating additional enquiries which can be successfully converted to sales.
Customers were contacted by text message to alert them that a direct mail piece would be landing through their letterbox later on that week with exclusive special offers. Text messages helped to build the cycle of the promotional journey.
By using a free opt-out keyword on all marketing text messages, customers are able to conveniently remove themselves from Benchmarx Joinery’s database if they wish. The Messenger platform flags this so they won’t receive another text message from Benchmarx until they choose to opt back in. This ensures customer satisfaction while operating within industry guidelines.
We receive phone calls from customers within ten minutes of sending out a promotional text. It definitely works.
—Jeff Lisle, Benchmarx Kitchen and Joinery
