5 ways to get the most out of SMS marketing this Black Friday 

We’re not suggesting you start getting the Christmas decorations out just yet! We wanted to share our top tips to set your business up for real success ahead of the busiest shopping season of the year. Now is the time to start letting customers know when they can expect your promotions to start and how they can stay in the know.

Build your contact lists
Start asking customers to opt-in to your SMS marketing list now. They can be sure they’re the first to know when your sale goes live, and keep up to date with stock changes and personalized discounts. Each year, Black Friday statistics show that customers are being ever-savvier with their spending, so make sure you get the message across early.

Tip: Use a simple SMS keyword on a short code to start building your opted-in list of contacts. Find out more here.

Prepare your content
Use SMS templates and scheduling tools to create the base of your content ahead of time. Our text messaging solution makes it simple to create engaging, highly personalized templates that can be used throughout the festive season.

Promote your sales in advance
Ensure your customers know when and what to expect from your business well ahead of Black Friday. This isn’t about creating urgency and causing a huge rush, that would be a bonus, you just want to help your customers plan ahead.

Set up automated reminders
Use automated SMS reminders to share abandoned basket alerts and re-stock notifications. These alerts are ideal for keeping customers updated on their must-have items and ensuring purchases aren’t forgotten about.

Tip: Encourage customers with abandoned baskets to complete their purchase by sending exclusive discounts via SMS.

Share digital experiences
For businesses looking to enhance customer experience even further, you can utilize SMS to share digital content. Create videos of product demos, in-store tours, and assembly tutorials to engage with consumers throughout the buying process. Send these short videos through text messaging as part of your Black Friday campaign to set yourself apart from the competition.

Even if you’re new to using SMS for your business, these are all strategies you can implement to make this year’s sales event your most successful yet.

Talk to the team today to find out more about getting started with SMS or for a more in-depth demonstration of some of the tools mentioned, or sign up to the platform here.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.