Supporting Black Friday success with SMS for Shopify

Re-target abandoned baskets with integrated SMS for Shopify

We know that this is going to be a Christmas shopping season unlike any other. Whether it’s a local lockdown, Government restrictions or the preference for online shopping, customers are looking to their smartphones to grab those Black Friday deals and festive essentials.

As such, retailers have been preparing their online sales previews, sharing offers and stock availability to ensure customers are well informed. However, one common issue with online shopping is abandoned baskets.

For shoppers looking for the perfect gift, best price or promotion, adding items to a basket and switching sites is all too easy. Luckily, we’ve made it just as easy for retailers like you to re-target those who forget to checkout or get distracted.

SMS is an effective way to encourage customers to revisit their selected items, targeting shoppers in real-time. SMS as a channel also enables your contacts to pick up where they left off with tracked, direct links to existing baskets.

For users of Shopify, it’s now even simpler to recover potentially lost sales with automated SMS reminders. Our SMS solution integrates seamlessly with your existing Shopify account to share everything from confirmations to helpful prompts.

Recovering abandoned baskets with SMS for Shopify

Step One

Create a Messenger account and integrate with your Shopify account using our API gateway through Zapier.

Step Two

Set up your trigger and automated message

Step Three

The customer receives the message and can pick up where they left off in their journey

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SMS streamlines the online shopping experience at every stage. Retailers can share everything from offers, dispatch notifications and stock updates to delivery confirmations.

Sign up to Zapier for our Shopify & Textlocal integration today. And, if you’d like to find out more about our Shopify integration or how SMS can support your Black Friday campaigns, get in touch with the team today.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.