As customers and businesses get used to the new way of working, we’re launching a series of blogs which explore how SMS can streamline communications across all industries. In this article, we’ll be focusing on car dealerships, highlighting just some of the ways text messaging is helping increase visitors, keep customers safe and so much more.
One of the key challenges facing all dealerships and leasing companies right now is encouraging footfall. Getting customers back on the lot is crucial to reinvigorating service bookings, sales and finalising leasing agreements, as well as showcasing your latest stock.
Using insights gained through conversations with our customers, we’ve put together a simple 6 step customer journey to showcase how SMS is solving some of these challenges, saving both time and money for those in the automotive sector.
It’s clear that there is immense scope for SMS to help those within the industry remove some of the complexities of this new way of working, for example:
Simplifying contact tracing
With an SMS keyword on a short number, customers can simply text a single word to register their details. Similarly, each Textlocal keyword is paired with a matching QR code, making it even easier to simply scan and take a look around the lot.Their number is then saved to your Messenger account should you need to contact them as part of your contact tracing.
Promote new stock and offers
It’s September and that means one key thing for dealerships, new car registrations. Share the latest stock and promotions with your customers via SMS, attach PDF brochures or videos to really showcase what you have to offer.
Build customer lists
Once customers have registered their details with you for the purposes of track and trace, you can ask if they’d like to opt in to hear more from your business in the future. With an SMS keyword, you start building lists of contacts who want to stay in the know about your showroom.
There are so many opportunities in SMS for car dealerships looking to get back to what they do best. Whether that’s launching customer feedback surveys, sending service reminders and alerts, the list is endless.
If you’d like to start making more of SMS, you can sign up for a free account here. Alternatively, give the team a call on 01244 752299 and we’ll help get you set up with everything you need.
