Your customers will be looking forward to the Easter break, and they’re already thinking about what to do with all their free time. You know them better than anyone, so make sure you keep them up to date with timely and relevant updates via text messages, that will grab their attention and get them involved in your activities.
1 – For customers who are looking to entertain their kids…
Entertaining the whole family for the day can often be expensive. Sending a mobile voucher directly to your customer’s mobile, offering them discounted tickets to your event or activity will encourage them to bring their family along for the day. Then you can communicate with them throughout the day to encourage them to get involved in additional activities or send them offers to purchase refreshments. It’s easy!
2 – For customers looking to get away…
The Easter bank holiday break is an ideal time to get away. Reach your customers looking for a last minute trip using effective text messaging. Send a brochure attachment to share your latest hotel deals. You’ll be able to see who’s opened the attachment – so you know who’s interested.
3 – For the shoppers…
Two bank holidays means two extra shopping days. Whether it’s fast fashion on the high street or strolling the retail parks looking for home improvements, there’s a target audience waiting to be tempted by your Easter offers. A text message with weekend promotions will grab their attention, but by including a link to your website to encourage online purchases, or a 20% off unique offer code to use at checkout, you can secure those undecided shoppers.
4 – For those who want to wine and dine…
Many families, friends and couples will be planning where to eat out over the weekend. Text messaging can play a huge part in their customer journey, from enticing them in to your restaurant with special menus and offers, to reminding them about their upcoming reservation. Even finding out how they found the experience after the event by sending a quick mobile survey. Including text messaging into all these aspects will not only help drive more bookings, but will help with repeat business for the summer holidays! (For inspiration, take a look at this article).
5 – For those who are staying in…
“Buy one pizza get one free, free delivery or a free bottle of wine…” Whatever your offers for the Bank Holiday weekend, you can reach your customers quickly and effectively – and at a very low cost. Make it easy for your customers too, by including an attachment of your menu and a link to place your order online.
6 – And if you’re going traditional…
Integrate new technology into traditional activities by including text messaging in your Easter egg hunt. Your ‘hunters’ can send a text message to receive clues about the whereabouts of the eggs. For example, text to ‘EGG’ to 60777. You can also set-up automated messages to be sent including a clue to the location of the next egg. Try it for yourself and let us know how it goes!
