A growth in ad spend in the first quarter of 2013 has been stimulated by a rise in online and mobile advertising spend, reports thedrum.com.
A report from AA/Warc suggests that overall ad spend in Q1 2013 was up by 2.4 per cent in total to £4.14 billion, with further forecasts predicting total growth of 2.6 per cent over the course of the whole year.
Furthermore, experts expect ad spend to grow by 4.9 per cent in 2014, claims the report.
TV and cinema advertising managed to grow by 5.6 per cent and 1.6 per cent respectively but it was a rise in internet spend driven by growth in mobile advertising that represented one of the largest increases – 11.1 per cent.
Thedrum.com also highlighted out-of-home spend grew by 0.1 per cent but it ‘had been expected to go into decline’ following the Olympics.
On the other hand, printweek.com cites other figures from the report which claim news brands, magazines and direct mail spend dropped by 7.9 per cent, 11.6 per cent and 1 per cent respectively.
Tim Lefroy, chief executive of the Advertising Association, commented on the study: “A pound spend on advertising returns six pounds to GDP.
“These figures don’t just reflect growing confidence, they represent an important investment in the recovery,” he added.
