The average Brit checks their smartphone around 150 times a day, according to new research.
A study commissioned by Nokia discovered that Brits now send and receive an average of 23 text messages and six calls a day.
According to yahoo.com, users check the time 18 times a day, as well as us regularly setting alarms, playing games, changing songs and charging their phone. The results highlight why SMS marketing is thought to be one of the quickest ways to get a message to consumers.
Those who owned a more basic phone were found to check their phone less, although only because it included less features. They used it just as much for texting and calling.
Dr James Roberts, of Baylor’s Hankamer School of Business, responded to the research by suggesting that materialism and impulsiveness was behind the rise of mobile phone usage.
Speaking to dailymail.co.uk, he said: “Mobile phones are a part of consumer culture. They are not just a consumer tool, but are used as a status symbol. They’re also eroding our personal relationships.”
Roberts also warned that mobile phone addiction was becoming an increasingly common condition, which had the same symptoms as over addictions such as compulsive buying.
The research suggests that if a smartphone user was awake for 16 hours, they would look at their screen once every six-and-a-half minutes.
