SMS favoured by insurance industry

Insurance company, have seen a dramatic response to their recent marketing campaign due to SMS. has been working with leading mobile marketing company Textlocal, to communicate with customers seeing on average, an 85% delivery rate and a 3.6% response rate.

These results are quite substantial when compared to the success of other marketing campaigns such as email, which reported to only provide on average a click-through ratio of 1.5% maximum. provides competitive insurance quotations for a wide range of businesses and tradesmen, and use SMS to conveniently text customers quotes and information about the business.

James Barnett, Marketing Manager said “The Textlocal system is easy to use and campaigns can be set up and sent out in a matter of minutes. We feel that considering the return on investment, Textlocal are very competitive”.

Darren Daws, Managing Director at Textlocal commented “It is clear how the insurance and financial industry can benefit from SMS campaigns similar to that of SMS gives businesses the tools to ensure their messages reach the right person at exactly the right time. A short message, with a clear call-to-action is all that is needed for a campaign such as this to work.” For this reason, business SMS for financial services holds great potential to improve customer experience with right time messaging. wish to continue with their use of SMS, and as a forward-thinking business have evolved their marketing and communications to suit customers and prospects accordingly.

Barnett concluded, “We believe that by continuing to communicate with our customers in this way, we will see a higher turnover month on month”.

open rate

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