The Legal Deed Poll Service, are using Textlocal to generate lots of interest in ‘Santa’ this Christmas.
The London based deed poll company are charging only £10 for people to change their name to ‘Santa’ in time for Christmas. All profits go directly to Great Ormond Street. The Legal Deed Pool Service are raising interest in the fundraising initiative by asking people to Text LEGALLY SANTA to 60777 + their email address.
In a bid to raise their target of £20k not only are they using text but they are also offering one lucky Santa the chance to win £1000. In order to qualify for the £1000 cash prize, entrants must legally change their name to ‘Santa’ by before 3pm on Christmas Eve. The £1000 prize winner will then be announced at 3.30pm on Christmas eve by Christine Hamilton, who famously changed her name to Mrs. British Battleaxe, earlier this year.
Great Ormond Street are delighted with the campaign, ‘We are delighted that the Legal Deed Poll Service will be donating the fee for anyone changing their name to Santa.’
According to Textlocal, more and more charities are signing up for their low cost text service in a bid to raise funds and support. Well known charities such as Comic Relief and Children in Need often use text communication to encourage donations and this trend is growing amongst smaller charities.
Textlocal Director Alastair Shortland said ‘Text is so effective for charities; it makes it really easy and convenient for supporters to either make a donation or simply register their interest and support from their mobile handset.’
Alastair continues ‘Text, with Textlocal is such as affordable way of reaching people instantly. Our credits cost from just 2.6p, which is a fraction of the cost of direct mail, with postage costing from 30p.’
SMS marketing is widely acknowledged for its merits in achieving good response rates. Independent research suggests texts get a response rate of up to 28% compared to a typical direct mail response of 2%. (Source NOP)
If you’re a charity and wish to get started with an SMS campaign you can do so in minutes. Simply sign up at www.txtlocal.co.uk now. Our simple, user-friendly dashboard guides you through the whole process.
