Glennfiddich Single Malt Whisky is aiming to attract younger drinkers and one of the methods they will adopt to achieve this goal includes SMS communications.
A report published in Marketing Week states that the drinks company have updated their website to place greater emphasis on interacting with younger audiences who are described as “smart, modern and experienced” 30 somethings!
A comprehensive CRM programme will be included within the website which will help improve relationship marketing and increase customer loyalty. SMS marketing will be used as the main communication tool to reach the younger audience.
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