Manchester Theatres Tip Text as Top Marketing Tool

Three top Manchester Theatres are using the Textlocal SMS text service to target patrons with show news and special offers in a bid to increase ticket sales.

The Royal Exchange Theatre, Manchester has been using SMS since 2006 to target students and has had huge success using the service to reach this notoriously difficult to reach sector.

Vicky Bloor of the Theatres marketing team said “SMS is the best way to target a student audience….Typically around 8% of recipients will make a box office booking after receiving a promotional text.

The Lowry Theatre, in Salford recently started using text to promote details of their latest offers and promotions to patrons.

Robert Martin, Tourism & E-marketing manager at the venue said he’s delighted with the response to their text campaigns stating “We will continue to use SMS marketing to reach our target audience.

The Palace Theatre, Manchester also use text to interact with Theatre goers with “text to win” competitions aimed at generating inbound text responses. A spokesperson for the Theatre said that this campaign worked well in engaging and catching the eye of patrons, whilst also helping to build a database of contact numbers. MD Darren Daws adds “It’s great to be working with these Theatres and we’re delighted that they’re having such a good response from their campaigns. SMS marketing is particularly useful for targeting students and young people and at just a few pence a text a huge budget isn’t required.”

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