IKEA Launch Text Loyalty Programme

IKEA has launched a mobile loyalty program to build a database of consumers interested in receiving discounts from the home furnishings retailer.

So how does it work?
The calls to action for the mobile loyalty program are posted online and promoted via email campaigns.

In-store signage asks consumers to text IKEA1 to short code 30364.
Texters get a message back letting them know that they will be receiving at least one IKEA message per week with deals, games and alerts.

A few seconds after opting-in, consumers receive their first coupon and are instructed to bring it into the store to scan it at an IKEA mobile kiosk. The kiosks print a physical coupon.
Textlocal offer mobile marketing solutions with Short Code 60777

Subscribe to our mailing list to receive the latest SMS, marketing, and business tips.

By subscribing to this list you agree to receive marketing emails from Textlocal. You can opt-out at any time.

open rate

Over 98% of the text messages sent from our SMS tool are opened and read. That’s unmatched communication power for your business. Try it for yourself.