Italians feel that their local food retailers are charging unreasonable and very varying prices. To tackle this problem the the Italian agriculture ministry and consumer associations, have set up a Text Message Short Code service which gives shoppers the chance to check the average price of different foods throughout Italy. Consumers can text a short code number e.g 60777 and after a few seconds they receive an SMS detailing the different prices in the different areas of Italy.
According to Luca Di Maio of the Consumer Federation in Rome the service will give consumers the chance to quickly price check and compare different prices.
“There are even services where you can scan a barcode in with your mobile phone and it tells you how much the internet retailers are selling a particular product for,” he says.
If a price is too high, people will not buy the product and the trader will have to drop it, he adds.
Textlocal specialise in short code solutions with short code number 60777 available on short and long term contracts.
